TRL’ Officially Revived As MTV Continues Live Push

MTV’s chief executive Chris McCarthy is making live TV a significant part of his attempt to revive the network; he’s the third chief exec in as many years, and the effort has not gone unnoticed.

McCarthy is officially reviving TRL (Total Request Live), the hour-long live show that helped make Carson Daly a household name and a cornerstone of the network’s original programming. The show aired more than 2,200 shows from 1998-2008. This revival will feature five co-hosts, including rapper-comedian DC Young Journey and Chicago radio coordinator Erik Zachary, and will air live starting in October. Additional hosts are expected, as MTV remains in negotiations with YouTube personalities and others.

McCarthy is having a fresh, state-of-the-art studio built in Times Square, behind the Viacom building where MTV’s East Coast offices are housed. McCarthy dreams the area will become a one-stop-shop for concerts and other live events that make MTV top-of-mind once more, but the attention of millennial viewers is difficult to attain.

McCarthy enjoyed recent success after cleaning house of programming he considered off-brand and leaning harder into the TV channel’s roots. MTV also picked up a show called Siesta Key, reminiscent of the early 2000’s Laguna Beach, and has revived Fear Factor. This refinery to MTV’s original brand has had good results: MTV registered its best June since 2011 among its target, 18-34 demographic.

Network chief executive Chris McCarthy and his certainty topper Nina L. Diaz have approved three more series as the Viacom-owned cabler appears to help make the network more upbeat.

Compared to that end, MTV has approved a spinoff of Catfish, entitled Catfish: Trolls; Undressed, a going out with series where contestants are tasked with undressing the other person (right down to their undergarments) almost soon after appointment; and game show Gain Big.

Set to start in Sept, Catfish: Trolls will be hosted by Charlamagne Raymond Braun doing their part to avoid internet trolls. Utilizing the Catfish make of investigating the reality, the 10-event series from Critical Content unmasks the web’s most vocal trolls to pull them out of concealing and in to the light.

Each 30-minute bout of Undressed will discover both contestants, prompted by a sizable video screen, learning the other person by responding to questions and executing challenges. Made by Bunim/Murray Productions (REAL LIFE, THE TASK), each installment will end with contestants pressing a yes or no button and choosing to keep with the fledgling romantic relationship or part ways. The 16-event show, executive made by Gil Goldschein, Julie Pizzi and Kreative’s Joel Karlsberg, is defined to debut

Network leader Chris McCarthy and his actuality topper Nina L. Diaz have approved three more series as the Viacom-owned caber appears to help make the network more upbeat.

Compared to that end, MTV has approved a spinoff of Catfish, entitled Catfish: Trolls; Undressed, a seeing series where contestants are tasked with undressing the other person (right down to their undergarments) almost soon after reaching; and game show Gain Big.

Set to release in Sept, Catfish: Trolls will be hosted by Charlamagne Tha God and Raymond Braun doing their part to avoid internet trolls.

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